In the world of digital marketing, there are a plethora of tools and tricks that can enhance your chances of success and build on your marketing efforts to drive the results you want and need. However, one such tool in your toolkit should be a VPN. Often overlooked for its importance, many digital marketers and those who are implementing digital marketing for their own businesses know they need to use one, but not necessarily why they need to use one.
A VPN or Virtual Private Network can do much more than afford the user anonymity when surfing the World Wide Web. It can be instrumental in your success when it comes to marketing your business or that of others. With around 65% of US businesses using a VPN, marketing professionals are aware of its potential, and if you’re not, then these benefits will help you understand why you need a VPN to enhance what you do.
Added Security
Digital marketers or those collecting analytics for their marketing campaigns can hold a substantial amount of data. If this data ends up in the wrong hands, then both customers and businesses can be exploited by cybercriminals who are also looking to collect data and exploit it for their own often nefarious gains.
Using a VPN means that all data accessed and sent is encrypted, adding an extra layer of security on top of any other security options you might have. This becomes even more important when you’re out and about and using Free public Wi-Fi connections to allow you to work. These networks are often unsecured and could expose your details and any information you gather to hackers. A VPN can help to protect against this happening.
However, it’s important to make sure that the service you use is tailored to your needs and can offer you what you need. When looking for a vpn to download, checking out each provider’s benefits will ensure you get the right level of security for your needs.
Improved SEO
SEO is an integral part of any digital marketing campaign, and a VPN can help to boost the success of your SEO strategy and implementation with ease. A VPN allows you to access SERPS and activity from different geographical locations, which can help you to form a larger picture of your market and how best to implement your SEO strategy. For example, a US-based marketer can use a VPN to access SERPS from countries such as the UK, Australia, and India, as the VPN allows them to bypass any geographical restrictions and access data to optimize both on-page and off-page strategies to boost global rankings, not just in the country you are based.
Better Social Media Marketing
Everyone knows that social media sites use geo-targeting to deliver ads to the right people in the right locations. However, without a VPN, you will be restricted to only viewing data and collecting analytics from your own region. This can be pretty limiting if you operate on a global scale. By accessing your social media marketing activity via your VPN, you can access engagement conversion rates in different geographical locations, monitor trends, engage with influencers, analyze competitors, and identify all instances of brand mentions via social listening regardless of where they or you are in the world. This allows you to dive deeper into your social media marketing campaign for improved results based on the information you can access.
Better Competitor Tracking
You need to know how well your competitors are performing. That’s a given. And you know they’re doing you the same courtesy, too. Knowing how they are performing can give you the edge on your marketing and allow you to make real-time changes and adjustments to swoop in where you can and take advantage of an opening or opportunity.
A VPN comes in handy because it allows you to do your research in secrecy as your activity is blocked, and competitors won’t know that you’re assessing vital information and collecting details. This can be especially helpful when it comes to gaining backlinks to boost your SEO. It can also be beneficial when evaluating pricing strategies and identifying offers so you can price competitively, too.
There are many reasons why you need to use a VPN to facilitate your digital marketing efforts. While you can undoubtedly achieve stellar results without a VPN, having one will allow you to do that little bit more, gain more complete insights and analytics, and get the most optimal campaign out to deliver the results you need.
The Coastal Mummy 